{"product_id":"new-balance-740-womens","title":"New Balance 740 - Women's","description":"'\u003cp\u003eComeback of a long-time favorite! Set the pace for the day with a fusion of retro vibes and modern comfort in the New Balance 740. Constructed with the familiar open knit mesh upper, these sneakers help you chase miles with enhanced breathability and a lightweight feel. The two-tone color mesh and angular overlays bring a striking update to this timeless silhouette, while the segmented midsole and streamlined design maintain the classic look of the early 2000s. Take your runs to the next level where style meets performance in the New Balance 740.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eNew Balance 740 features:\u003c\/strong\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eABZORB midsole absorbs impact through cushioning and compression resistance to provide all-day support.\u003c\/li\u003e \u003cli\u003eMolded TPU “N” logo adds brand authenticity.\u003c\/li\u003e \u003cli\u003eSpeed lacing ensures a secure and consistent fit.\u003c\/li\u003e \u003cli\u003eReflective accents enable visibility in low-light conditions.\u003c\/li\u003e \u003cli\u003eRubber outsole provides traction and durability.\u003c\/li\u003e \u003cli\u003eMesh underlays offer enhanced breathability and flexibility.\u003c\/li\u003e \u003cli\u003eSynthetic overlays provide structural support.\u003c\/li\u003e \u003c\/ul\u003e\u003chr\u003e\u003cp\u003eLong days on your feet feel easier in the New Balance 740, a retro runner-inspired sneaker that blends everyday comfort with sporty early-2000s style. Breathable mesh, supportive overlays, and impact-absorbing cushioning give this pair an easygoing feel for busy shifts, casual wear, walks, and light workouts.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eABZORB midsole helps soften impact while adding all-day support.\u003c\/li\u003e\n\u003cli\u003eOpen knit mesh upper promotes breathability and a light feel.\u003c\/li\u003e\n\u003cli\u003eSynthetic overlays add structure and classic layered style.\u003c\/li\u003e\n\u003cli\u003eMolded TPU \"\"N\"\" logo and reflective accents bring signature New Balance details.\u003c\/li\u003e\n\u003cli\u003eRubber outsole provides durable traction for daily wear.\u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003e\u003cstrong\u003eSize \u0026amp; Fit Guidance\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eFor the best fit, most reviewers say this pair feels true to size with a comfortably roomy toe box and supportive fit. If you prefer a more dialed-in feel or are between sizes, a half size down may work well for some shoppers.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eBest For\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eBest for everyday wear, long hours standing or walking, travel days, and light training when you want comfort with easy styling.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eStyling \u0026amp; Versatility\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eClassic running lines, layered paneling, and a segmented sole give the 740 a throwback look that still feels current. Reviewers love how easily it works with leggings, joggers, denim, scrubs, and other on-the-go outfits, making it a strong daily rotation pick.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eBreak-In \u0026amp; Durability\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eMost reviewers describe the comfort as immediate, while some say the upper and collar feel even better after a few wears. The build is often noted as sturdy and reliable for everyday use, regular walks, and repeated wear.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eCare \u0026amp; Maintenance\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eTo keep the mesh and overlays looking fresh, spot clean gently with a soft cloth and let the shoes air dry. Some reviewers also note that this style is easy to wipe down between wears.\u003c\/p\u003e\"","brand":"New Balance","offers":[{"title":"Black\/White\/Gold \/ US 6","offer_id":49751817846936,"sku":"U740GM-06.0","price":57.49,"currency_code":"USD","in_stock":true},{"title":"Black\/White\/Gold \/ US 6.5","offer_id":49751817879704,"sku":"U740GM-06.5","price":57.49,"currency_code":"USD","in_stock":true},{"title":"Black\/White\/Gold \/ US 7","offer_id":49751817912472,"sku":"U740GM-07.0","price":57.49,"currency_code":"USD","in_stock":true},{"title":"Black\/White\/Gold \/ US 7.5","offer_id":49751817945240,"sku":"U740GM-07.5","price":57.49,"currency_code":"USD","in_stock":true},{"title":"Black\/White\/Gold \/ US 8","offer_id":49751817978008,"sku":"U740GM-08.0","price":57.49,"currency_code":"USD","in_stock":true},{"title":"Black\/White\/Gold \/ US 8.5","offer_id":49751818010776,"sku":"U740GM-08.5","price":57.49,"currency_code":"USD","in_stock":true},{"title":"Black\/White\/Gold \/ US 9","offer_id":49751818043544,"sku":"U740GM-09.0","price":57.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0785\/9693\/1736\/files\/U740GM_01.png?v=1787801452","url":"https:\/\/aurazyrajewelry.com\/products\/new-balance-740-womens","provider":"AURAZYRA","version":"1.0","type":"link"}